Horwath Mak Trademark International Trademark & Patent Attorneys
HOTLINE Number : +971-56-1334522
Not a Member? Signup

About us

about us

HORWATH MAK - a byword for reliability in the UAE- was laid way back in 1981 when it was incorporated. Today, HORWATH MAK group has grown to become the comprehensive corporate consultancy network even while being counted amongst the top ten multidisciplinary practices in the region. We have more than 30 Years of experience in assisting clients, More than 13 branches in U.A.E, We are ISO 9001 -2000 Certified

Our Services are rated as more than excellent by most of our clients. Our Professional Service Charges are reasonable comparing to the Market. We have assisted a lot of clients across the world in protecting their brands.

Our Values are Integrity, Customer Centric and Service Excellence.

Mentioned below are the common questions that a lot of people search for as soon as they are interested in protecting their brand. Feel free to browse through the website and comment on our social media pages.

What is a trademark or service mark?

A trademark is a brand name. A trademark or service mark includes any word, name, symbol, device, or any combination, used or intended to be used to identify and distinguish the goods/services of one seller or provider from those of others, and to indicate the source of the goods/services.  Although federal registration of a mark is not mandatory, it has several advantages, including notice to the public of the registrant's claim of ownership of the mark, legal presumption of ownership nationwide, and exclusive right to use the mark on or in connection with the goods/services listed in the registration.

In today’s world, people are more brand cautious than ever. On a daily basis there are more than 100 trademarks applied in U.A.E only.


In trademark treatises it is usually reported that blacksmiths who made swords in the Roman Empire are thought of as being the first users of trademarks.[4] Other notable trademarks that have been used for a long time include Löwenbräu, which claims use of its lion mark since 1383,[5]. Registered trademarks involve registering the trademark with the government. The oldest registered trademarks in various countries include:

  • United States: Samson (a rope-making company), featuring a depiction of the Biblical figure Samson wrestling a lion, was the first to be trademarked in the United States in 1884, and is still used by that company today.[7]

In 1980, there were fewer than ten thousand registered high-tech trademarks in the United States. In 2011, there are more than 300,000.[8]


Terms such as "mark", "brand" and "logo" are sometimes used interchangeably with "trademark". "Trademark", however, also includes any device, brand, label, name, signature, word, letter, numerical, shape of goods, packaging, colour or combination of colours, smell, sound, movement or any combination thereof which is capable of distinguishing goods and services of one business from those of others. It must be capable of graphical representation and must be applied to goods or services for which it is registered.

Specialized types of trademark include certification marks, collective trademarks and defensive trademarks. A trademark which is popularly used to describe a product or service (rather than to distinguish the product or services from those of third parties) is sometimes known as a genericized trademark. If such a mark becomes synonymous with that product or service to the extent that the trademark owner can no longer enforce its proprietary rights, the mark becomes generic.

Trademark Law Treaty

The Trademark Law Treaty establishes a system pursuant to which member jurisdictions agree to standardize procedural aspects of the trademark registration process. It is not necessarily respective of rules within individual countries.[27]

Sale, transfer and licensing

In various jurisdictions a trademark may be sold with or without the underlying goodwill which subsists in the business associated with the mark. However, this is not the case in the United States, where the courts have held that this would "be a fraud upon the public". In the U.S., trademark registration can therefore only be sold and assigned if accompanied by the sale of an underlying asset. Examples of assets whose sale would ordinarily support the assignment of a mark include the sale of the machinery used to produce the goods that bear the mark, or the sale of the corporation (or subsidiary) that produces the trademarked goods.

Most jurisdictions provide for the use of trademarks to be licensed to third parties. The licensor (usually the trademark owner) must monitor the quality of the goods being produced by the licensee to avoid the risk of trademark being deemed abandoned by the courts. A trademark license should therefore include appropriate provisions dealing with quality control, whereby the licensee provides warranties as to quality and the licensor has rights to inspection and monitoring.


A trademark is diluted when the use of similar or identical trademarks in other non-competing markets means that the trademark in and of itself will lose its capacity to signify a single source. In other words, unlike ordinary trademark law, dilution protection extends to trademark uses that do not confuse consumers regarding who has made a product. Instead, dilution protection law aims to protect sufficiently strong trademarks from losing their singular association in the public mind with a particular product, perhaps imagined if the trademark were to be encountered independently of any product (e.g., just the word Pepsi spoken, or on a billboard). Under trademark law, dilution occurs either when unauthorized use of a mark "blurs" the "distinctive nature of the mark" or "tarnishes it." Likelihood of confusion is not required.

Pay for Trademark Search in UAE.








Quick Links


Contact Us

Horwath Mak International Trademark & Patent Attorneys
1403, 14th floor, Al Reem Tower, Deira, P.O.Box-82315, Dubai, UAE.
telephone Tel: + 971- 4 - 2367588
fax-iocn Fax: + 971- 4- 2367589
telephone E-mail: consulting.hmbc@crowehorwath.ae
fax-iocn Web: www.horwathmaktrademark.com

Location Map

© Copyrights 2008-2012, Horwath Mak International Trademark & Patent Attorneys Website Designed & Developed By: Tornado